Market Wire - Plymouth Rock Offers 10% Auto-Insurance Discount to WBUR Members

Plymouth Rock Assurance Corporation, an auto
insurer serving New England drivers for more than 20 years, has partnered
with WBUR, Boston’s NPR radio station, to offer a special, discounted auto
insurance rate to WBUR’s Massachusetts members.

Listeners who contribute $60 or more to WBUR will receive a WBUR Member
Card, which entitles them to benefits including a 10% discount on auto
insurance with Plymouth Rock. This discount is available through all
Plymouth Rock agents in Massachusetts.

The WBUR group discount program began in early November, and is being
promoted by Plymouth Rock via radio spots on WBUR, as well as advertising
in select local newspapers. Additional support is available to Plymouth
Rock agents who wish to promote the program locally.

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Plymouth Rock President Hal Belodoff emphasized that the new program
features benefits designed to appeal to today’s busy, sophisticated
consumers.

“WBUR members share our view that the station provides an essential public
service through its in-depth coverage of news and issues. Now the
contribution listeners provide to WBUR also delivers a tangible benefit in
return,” he said. “We think the station’s well-informed listeners will
really appreciate the exceptional service, convenience, and savings offered
to them exclusively by Plymouth Rock.”

Mark Sweeney, Plymouth Rock’s Vice President of Marketing, said the new
program will also give its agents a competitive edge. “We’re excited to be
able to offer a significant auto insurance discount to WBUR members,” he
said. “We’re confident that our agents will deliver the kind of service
and attention that WBUR listeners will appreciate. We’re also pleased that
this exclusive discount program will provide our agents with additional
business opportunities.”

Boston-based Plymouth Rock ( www.plymouthrock.com ) is the flagship carrier
of The Plymouth Rock Group of Companies, which writes and manages more than
$1 billion in auto and homeowners insurance across the Northeast. Plymouth
Rock’s industry-leading service innovations include its Crashbusters(SM)
vans, the nation’s first complete mobile automobile claim service; its
Door-to-Door Valet Claim Service(SM) that offers vehicle pick-up, delivery
and guaranteed auto repairs; and its True Service(SM) Pledge, a
first-of-its-kind written commitment to service excellence.

Contact:
Janice Dottin
Plymouth Rock
617-951-1577
jdottin@prac.com

Henry Stimpson
Stimpson Communications
508-647-0705
Henry@StimpsonCommunications.com